About the Campaign

Boddess launched its first brand campaign 'I am Many' with barnd ambassador bhumi Pednekar in Oct' 21 .

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Goals

Channel the brand's core philosophy--fearlessness. inclusivity and optimism--and encouregs women to embrace all parts of themselves and be proud of their avatars.

to promote living many lives within one lifetime & to discover and experience it all.

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Interactive Storyline

Engaging first frame highlights BA Bhumi Pednekar with brand's communication #IAmMany. asking viewer to tap to engage

Second frame shows offers. and takes viewers to an e-commerce experience.

Viewer choose to buy by categories, and for each category we showcase top product that viewers can choose from.