About the Brand

Asics is a Japanese multinational corporation that produces sportswear. The name is an acronym for the Latin phrase anima sana in corpore sano. Products manufactured and marketed by Asics include footwear, clothing, and accessories.

​

The Challenge

• To drive More engagements, better CTR and Increasing awareness amongst the users.

• “Celebration of Sports” Campaign highlighting brands association with Indian athletes and Brand Ambassador.

• Engagement & promotion of ‘Celebration of Sports Collection’ on brand website.

 

The Approach

By using interactivity with the video creatives and then further displaying the best sellers shoe collection catalog to the user within the add there was a remarkable growth in the CTR and Add to Carts.