About the Campaign

The Japan National Tourism Organization, JNTO, provides information about Japan to promote travel to and in the country. It was established in 1964 and its headquarters are in Yotsuya, Shinjuku-ku, Tokyo.

 

The Challenge

• Due to COVID 19, Tourism was shutdown globally and challenge was to rebuild it again. 

• Drive more engagement with audience for brand with interactivity in the display creatives.

• Promotion of #Goodnessofjapan campaign

​

The Approach

Innovative and rich media engagement ads which run on Mobile Interstitial Ad properties to drive multiple engagements and user interactions within the same ad space.

​

Results